How can Local SEO help?
Local SEO is an ongoing process of optimizing your online presence with the goal of attracting more business from relevant local searches. It is a fundamental investment that over time can generate sustained long term traffic to a website.
If you type best pizza near me into Google, we see that the top of the search results has a box of local business listings and a map. This is called the local snack pack. It is very important that your business be positioned in this box, as it gets quite a lot of clicks. A recent study has shown this figure to be around 33% of clicks.
Not only that, the regular organic search results just underneath the snack pack capture around 40% of clicks. Bottom line – It’s equally important that your business shows in both. Our local SEO strategy works towards just that.
We perform an SEO audit to evaluate the search engine friendliness of your website. This will outline fundamental issues and recommend improvements to enable better performance in the search results.
We setup and optimize your Google My Business profile with the primary goal of helping people who are locally searching for your business find and contact your business.
We perform keyword research and competitor analysis of your industry to identify search intent. This includes the key search terms that potential customers are typing into Google when searching for your services. We perform on site changes to your website that will open the door for Google to rank your business for these keywords.
Depending on how competitive the target keywords are, over time we help your business build natural authority. We do this through positive reviews, local citations, content creation and relevant quality backlinks, the recipe to rank higher!
If this sounds interesting to you and you think your business would benefit from local SEO, please don’t hesitate to contact us. We love to talk SEO!