Project Overview

Excape is a premium personal training community based out of the Confey GAA club in Leixlip, County Kildare. They are a dedicated and passionate team of experienced coaches and fitness trainers who are on a mission to transform the health and fitness industry. Their core personal training offering is a leader in community-driven values and focuses on supporting its members towards results. After our first meeting, we were very excited and energized about the plans for Excape 2.0.

Excape Personal Training

The challenge

The initial website was an off the shelf WordPress template with some minor customizations. The pages needed more content and a fundamental structural redesign was required that included blogging capabilities, team member headshots and the personal training services that they deliver. The current website was not optimized to be found in the search engines and was holding marketing initiatives back. It was identified early that a solution was needed to take the positive elements from the old website and support the growth ambitions of the company with the new solution.

The strategy

Deliver a differentiating website that represents the energy, speed and movement of the Excape personal training brand.

  1. Align core personal training and the corporate excape offering
  2. Support location growth capabilities online
  3. Speed and performance

What we did

We worked very closely with the Excape team to design and develop a custom WordPress solution. Taking design inspiration from the company logo, the sharp edges became a first-class citizen in a simple design. The new design put the team upfront and center and it enabled options to add engaging videos that communicated the community and value. After we went live, our attention shifted to search engine optimization and building the authority of the website. It was a privilege to work on this project with Excape team.

  • SEO
  • Web Design
  • Web Development

Feedback from Excape

The difference between Simon and the team is simple. They actually care about your brand. These guys go the extra mile. One of the best moves we have made to date. Continued Success guys.

Dave Slattery

Co-Founder Excape Studios

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